Why investing in their communities is good for businesses
According to a research conducted by Imagine Canada, "50% of participants felt strongly that [investing in community's projects] is just a good thing to do regardless of business return, 72% agreed that what is good for the community is also good for business and 51% agreed it was good for reputation.“
In the article published by the website GreenStandards, the author points out 5 was community investment benefits business:
1. Spur Local Awareness
2. Boost Employee Retention
3. Build a Sustainable Community Investment Plan
4. Garner Media Attention
5. Nurture Strategic Relationships
Plus, attract the occasional new customer.
Click here to access the whole article or to go to Imagine Canada research results.