SEEDS for Sustainability is focused on building bridges...


We believe that transformation comes from awareness and engagement.


We work  with projects that promote holistic and systemic behaviour change.



SEEDS for Sustainability provides young talents with a solid platform to develop their potential to become professional athletes. 
With the support of investors (SEEDERs), they transform their life trajectories, impact the lives of their families who will have access to better social patterns as well as other community members, who will be inspired by their example.

Equal access to sports becomes the platform for building a healthy, collaborative and collective conscious generation in the world.

Women Empowerment

More women than men work in vulnerable, low-paid, or undervalued jobs. According to the World Bank, women earn on average 60 to 70 per cent of men’s wage. Women also have less access to formal financial institutions and saving mechanisms. The list of challenges is long. 

When more women work, more prosperity is created in society. Women’s economic equality is good for business and is good for the society. Equal access to opportunities and fair recognition for women's achievements become the starting point for building a healthy, collaborative and prosperous society.

SEEDS provides a platform for projects focused on women empowerment.


Our economy is linear. We produce things out of materials provided by nature, we use them, and frequently throw them away not long after. Produce, use, throw away, repeat. That has been the rule. 

However, we live in a planet with finite resources. Therefore, we need to create much more value and much less waste out of the resources we use. The circular economy proposes a new way of designing production:  to keep resources in use for as long as possible, extract the maximum value from them while in use, then recover and regenerate products and materials.

SEEDS  is interested in projects that propose new ways of production and consumption.

Leadership for Transformation

Climate change, financial crises, resource depletion, increasing gap between rich and poor… Being able to navigate chaos, engage people to work together, listen deeply to each other, and co-create solutions are fundamental skills in our society.

At SEEDS we believe that transformation comes from an awareness-based view. We are looking for projects that promote this holistic view of the world, where economic processes are aligned to nature and societal needs.  In addition, SEEDS offers training, workshops and advisory services to foment transformational leadership.


SEEDS is aligned with the United Nations Developments Goals. The projects that are listed in our system have to  address at least 3 goals of  the 17  proposed by the UN, among other criteria.

We are more than happy to share with investors (companies, organizations, foundations, individuals) our list of projects. We believe in building trustful and long-term relationships, and we are here to present projects (website platform) as well as to advise investors to find the right project to support (consulting services).

In this first phase, there are 2 possible ways to be part of SEEDS:

1. Investors

2. Benefited Projects

There are many great ideas that die every day due to the lack of resources, network and/or business know-how. Our goal is to offer a trustful space for people to present their projects and be exposed to investors (companies, organizations, individuals). We would like to be that garden of colorful, diverse and prosperous projects that will improve the state of our world. We focus initially on projects in the following areas: sports, women empowerment, circular economy and leadership for change.


Get in touch


Meet the team

SEEDS was born from the encounter of a group of women, working in different sectors and living in different parts of the globe, who have a clear purpose of creating solutions for a better world. By building this platform as well as the advisory services, the group aims to spread great ideas, build prosperous connections and develop an entrepreneurial spirit.


- Portugal -

Sustainability Expert,

Change Maknagement,

Senior Business Manager,

 Social Entrepreneur,


Anna Celsing
- Sweden - 

Sustainability Expert, Change Management, 

Management Teams Facilitator,
Public Speaker

Patrizzia Cappelletti
- Portugal - 

Sustainability Expert, 
Biologist and Environment Expert, 
Change Management, 
Montessori Educator

Catarina Palermo
- Brazil -

CTW Director, Business Mgr, Entrepreneur,  Coordinator of Sports Actions and Mapping Committee at FIESP

Jenny Saarnilinna
- Finland-

Ex-professional WTA Tennis Player, Entrepreneur,  Sports Personal Trainer

Dalen Jacomino
- Switzerland -

Communication Strategist, Journalist,

Editor Chief,

 Sustainability Expert


Strategic Partners

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